From pin to purpose: Making the most of Pinterest traffic
I know that you put thought and time into your Pinterest, designing pins that stop the scroll, getting keywords bang on and writing the perfect descriptions. It’s all about showing up in searches, getting that click and driving traffic to our content.
But here's the bit we don't talk about enough: what happens after the click?
Because Pinterest is brilliant at bringing people in, but if the place you're sending them to doesn’t deliver, it’s like inviting someone to your home, only to leave them standing in the hallway wondering if they should take their shoes off or run away.
Let’s talk about turning that Pinterest traffic into something meaningful.
1. Is your website pulling its weight?
Your website is probably the next step in the journey (but this advice is for landing pages, email sign up and event bookings too). It doesn’t need to be fancy or full of bells and whistles, but it does need to work. That means:
It loads quickly (because we’ve all clicked off a site that took too long)
It works well on mobile (Pinterest is a phone first platform)
It’s easy to find what you're promising
If someone lands on your page and gets confused, frustrated or bored, they’ll bounce quicker than you can say “lost lead.”
Ask yourself: does this page make it clear what the pin was about? Does it help the person take action or does it leave them stuck?
2. Does it still feel like you?
Think about the vibe of your pin. The colours, the tone, the promise. Now look at the page you’re linking to - does it match?
If your pin is bright, creative and full of energy but they land on a dry, grey page with tiny text and no visuals, it feels jarring. That disconnect can erode trust in seconds.
Your brand isn’t just a logo. It’s how your audience feels when they interact with you. Make sure your website and your Pinterest presence are telling the same story.
3. Is there a clear call to action?
Once someone’s landed on your site what do you want them to do?
Read more?
Download something?
Sign up?
Shop?
If you’re not giving them a gentle nudge (or a big friendly arrow) in the right direction, they’re likely to drift off and forget why they came in the first place.
Think of your page like a breadcrumb trail. What’s the next crumb you want them to follow?
A well timed pop up may be your friend here but please use them sparingly because too many or passive aggressive in tone (you know the ones) and they will send people packing from your site.
4. Are you making the most of that click?
Pinterest traffic is gold, not just for now, but for the long term. So make your top performing pages work a bit harder:
Add links to other useful content
Offer a freebie they can sign up for
Include products or services if it makes sense
Highlight testimonials or social proof
Small tweaks can turn a passive reader into someone who actually wants to stick around.
It’s a journey, not a jump
Truthfully? Not everyone is going to click your pin and immediately buy, book or sign up and that’s OK.
Sometimes people need to visit a few times, read a few posts, check out your vibe and build that trust before they’re ready to take the next step. That’s a perfectly normal part of the customer journey.
Pinterest is the start of the relationship. What comes next is about nurturing it and that means making sure every click leads somewhere that feels like you, adds value and shows them what’s possible.
So yes, keep making those beautiful pins. Just don’t forget to make the destination count too.
Want a hand figuring out what to pin or where to start? My Pinterest Power Hour is a great place to get unstuck and back on track. Also don’t forget to subscribe to my weekly newsletter for all your Insta and Pinterest news and updates.
